Those days are gone when advertisement media was limited within radio or television promotions. The new dimension of promoting their latest launch 2009 Ford Flex, the company has used the popularity of Apple iPhone. Any one who has an Apple iPhone is free to download this special “photo lab” feature on their mobile. In this lab you can do modifications to the photographs and enhance them with extra effects and make up for the flaws if any. If you wish to know more details about Flex then this special application will aid you. As the sales figure of flex was not up to the mark, the company decided to try this unique promotional method.